Jay Zimmer Appointed Chief Executive Officer of Reutlinger Community for Jewish Living

Danville, CA (November 19, 2014) – The Board of Directors of The Reutlinger Community for Jewish Living is pleased to announce the hiring of Jay Zimmer, MBA as the new CEO of the senior living community. The appointment comes at a time that RCJL will be undergoing a multi-million dollar renovation, Renew Reutlinger. The Reutlinger is a five-star rated multi-level, faith-based, nonprofit senior care organization that welcomes people of all faiths and backgrounds, with an emphasis on Jewish values.

“Our nationwide search yielded many promising applicants but we were impressed with Jay’s experience in not only senior living, but all aspects of healthcare. Jay is a proven leader and innovator and we look forward to him leading us into the challenging new age of senior healthcare. He will be instrumental in the implementation of our new strategic plan developed in coordination with our consultants, Health Dimensions. Jay will be reaching out to the community-at-large as well as our East Bay Jewish community,” stated Dr. Marc Usatin, Board President.

The Board noted Zimmer’s leadership style saying it lends itself well to overseeing the care of their residents, staff and The Reutlinger’s renovation initiative. “He’s demonstrated a facilitative style, balancing equally between process, relationships, and results,” commented Dr. Usatin.

Zimmer says his leadership will be inclusive and encourage feedback and input from the Board, the community-at-large, residents, front-line staff, and the management team in order to continually elevate the quality of care and services offered.

“I’m very impressed with the RCJL team, their commitment to excellence in care, their friendly attitude and smiling faces. It’s great to see people who seem happy to come to work each day, demonstrate a great deal of respect for our residents and their families, and take their responsibility to provide outstanding, compassionate care seriously,” expressed Zimmer regarding his new team.

By utilizing his superior knowledge of the industry that he has gained over the past 20 years, and commitment to care of the aging, Zimmer will position The Reutlinger as the area’s premier senior living community that provides a continuum of care to age in place.

“Over the next few years the eldercare industry will experience rapid change in how care is delivered and for how it is reimbursed. The Reutlinger has planned and prepared for future changes and is poised to select and work effectively with partners in hospitals, home-health, hospice and rehabilitation spaces. Expanding our community presence, exploring new opportunities, and securing our future will be primary in achieving our goals,” he explained in discussing his vision of the industry and The Reutlinger.

As CEO, his goals initially will be to guide the community through a multi-million dollar physical plant renovation; develop a comprehensive marketing, repositioning, and branding plan; create a long-term development strategy to increase RCJL’s endowment; and, establish relationships, affiliations, and partnerships that will provide those pieces of the care-model continuum that cannot be accommodated in-house.

In his off hours, you can expect to find Jay Zimmer enjoying the outdoors running, hiking or cycling; or spending time with his wife Rochelle Blank-Zimmer, Nutrition and Health Counselor, Physician’s Committee for Responsible Medicine (PCRM) and The Institute for Integrative Nutrition, Columbia Teacher’s College, NY, NY, three children, four grandchildren and of course, the family dog, Samantha (Sammy).

About Jay Zimmer

Jay Zimmer has over 20 years of senior management experience across the full spectrum of healthcare – university medical schools, community hospitals, large multi-specialty physician practices, long-term post-acute care and healthcare consulting. He has held senior level positions in healthcare strategic planning, hospital administration, healthcare mergers and acquisitions, continuing care retirement community (CCRC) administration, healthcare facility construction, renovation and rehabilitation. He has been directly involved in more than $750 million dollars of hospital, ambulatory, long-term care and CCRC design, construction and renovation projects. Jay served for many years on the Board and Executive Committee of The Jewish Federation of Atlantic and Cape May Counties and The Seashore Gardens/Hebrew Old Age Home, where he also served as President of the Seashore Gardens Foundation. During his time with Seashore Gardens, a brand new community was developed, replacing the former skilled nursing home with a state of the art skilled unit, assisted living, memory care and market-based congregate housing for the elderly. Jay holds two Masters Degrees – one in Psychology (MA) from the New School for Social Research, and one in Business Administration (MBA) from the Zicklin School of Business, Baruch College, City University of New York.

About The Reutlinger Community for Jewish Living

Established in 1950, The Reutlinger is a non-profit senior living community that is proud to offer a true continuum of care from Independent Living, Assisted Living, Enhanced Assisted Living, Memory Care and Skilled Nursing including Short-term Rehabilitation. Located in the beautiful rolling hills of Danville, CA. The Reutlinger offers a full range of activity programming in every level of care 7 days a week; and welcomes people of all faiths and backgrounds, with an emphasis on Jewish values. For more information visit www.rjcl.org. # # #